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Our Heritage

One day back in 1986, two skiers were sitting in a chairlift when they decided to live their dream. They quit their day jobs, embarked in an adventure and started a company based in Åre, Sweden. 

It all started with two questions: why was non one making skiwear that they wanted to wear, garments that combined excellent functionality with simple, attractive design? And, was there any way that they could spend more time in the ski resort they both loved - the little mountain village Åre? It turned out that the answer to both questions was Peak Performance. Initially, their amitions didn't extend much beyond making some clothes for themselves and their friends, but the outside world would soon want more. Nights were spent at the modest headquarters designing new garments, working on new technical innovations and packing orders, whilde days were planned depending on the snowfall the night before. At least 30 cm of snow meant a closed office and skiing, maybe not for the whole day, but for a couple of hozrs at least. 

In the late 1980s people were tired of extravagance and superficiality. Everybody was looking for the real thing that comes with genuine quality. Functional ski jackets with leather details and flannel shirts were suddenly the answer, rather than neon and glitter. Grunge replaced synthesizers in the music industry and Peak Performance replaced a number of flashy brand on the slopes.

Today we're not only two skiers anymore, our small business from Åre has grown into an international company, but our values and our passion remain the same.

1.OG – 24

Telefon: +49 (0) 7732 9503435



Aktuelle Top Angebote

Peak Performance

Offer Pants
verschiedene Modelle & Farben 

20% auf den reg. Outletpreis*

*Wird an der Kasse abgezogen. Nicht auf reduzierte Artikel. Nicht kombinierbar mit anderen Aktionen. 

Gültig bis 26.06.2021

Peak Performance

Wir führen Junior Artikel ab einer Körpergröße von 120cm-170cm 

Wir freuen uns auf euch

Euer Peak Performance Team

Peak Performance


auf Casual & Accessoires

50% auf den Retailpreis*

*auf ausgewählte Artikel, Basicartikel ausgenommen. Nicht mit anderen Aktionen kombinierbar. Ware ist bereits ausgezeichnet. 

Peak Performance

Golf - Damen

Unsere neue Kollektion ist da.

Peak Performance

Golf - Herren

Unsere neue Kollektion ist da.

Peak Performance

Active - Herren

Unsere neue Kollektion ist da.

Peak Performance

Active - Damen

Unsere neue Kollektion ist da.

Peak Performance

Herren Sweatjacke
Comfy Hood

120€ Retailpreis
60€ Outletpreis

Größe: S-XL
Color: Gelb 75 J
Solange der Vorrat reicht.